Crumbs of Value

Marketing isn’t always the straight forward tempt/bully/selling of/to a potential demographic. Sometimes it’s better to leave little “crumbs” behind that then intrigue people to call. And if it is always in their sight or they come across it at appropriate times…an association with you or your services/product can be established. Robin Andrews of Unposed first put the idea into my head.

It can be as simple as a business card left behind or on a bulletin board or as complex as a photo book left at a company that their customers may see and browse. I’ve chosen several initial ways that add value to the potential customer:

Fridge magnet calendars. I’ve included high resolution images for you to download: click on the image and a new window will open.  Click here for more free stuff

I’ll may also leave/selling packets of 5 cards with envelopes at senior’s residences and local gardening stores, and photo books at nurseries. For the car clubs, I’ll be creating “hero cards”: cards of their marque that show off a car and have details on the reverse side.